Harper Chen-Eternity Music Fest

Graphis New Talent 2023, Gold Award (Conceptual Teaser)

The Eternity Electronic Music Festival distinctively merges electronic music with nature, creating a unique, non-commercial ambiance. It fosters a memorable connection among musicians, audiences, and the environment. A lively color palette was chosen to reflect the festival's fresh and spiritual spirit. Utilizing p5.js coding, I converted electronic music into visual patterns suitable for print and digital media. The identity was expanded by integrating motion, installation, and a catalog book, allowing for a cohesive communication across both traditional and new media.

Moodboard

Promax Spark Award 2023, Finalist (Conceptual Teaser)

Eternity Music Fest

3D Motion Graphics Music: Stream of Thought by Max Cooper

The installation, strategically placed at the festival's entrance, offers an immersive and exhilarating welcome to the audience. Its form enhances the dynamic essence of electronic music and cohesively aligns with the overall system.

Brand Identity, Motion

Graphis New Talent 2023, Silver Award

Idea Lab

Brand Identity 3D Motion Graphics Generative Design Book Design

Info

Publication

Kraftwerk: Robotic Rhythms

New Media Caucus

Go Back

This motion graphic project elevates the Eternity Music Festival brand into a multimedia experience, extending beyond print-based brand identity to immerse the audience in the spiritual journey and atmosphere the event aims to create. The animation prominently features topographic landscapes as the main element, combined with metallic materials, to represent the concept of the Eternity Music Festival, which harmoniously blends the natural environment with electronic music.

Given the natural environment of the location, all tickets will be issued digitally. The loading page pattern is generated in p5.js.

Eternity Music Fest

New Media Caucus

Eternity Conceptual Teaser

Works

White Sands National Park, New Mexico—This motion highlights the 2022 location and captures its distinctive atmosphere.

Kraftwerk: Robotic Rhythms

Next Project

Process

Recognition

Exhibition Identity

Idea Lab