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Graphis New Talent 2023, Gold Award (Conceptual Teaser)

© 2023 Harper Chen.

The Eternity Electronic Music Festival distinctively merges electronic music with nature, creating a unique, non-commercial ambiance. It fosters a memorable connection among musicians, audiences, and the environment. A lively color palette was chosen to reflect the festival's fresh and spiritual spirit. Utilizing p5.js coding, I converted electronic music into visual patterns suitable for print and digital media. The identity was expanded by integrating motion, installation, and a catalog book, allowing for a cohesive communication across both traditional and new media.

Moodboard

Promax Spark Award 2023, Finalist (Conceptual Teaser)

Eternity Music Fest

3D Motion Graphics Music: Stream of Thought by Max Cooper

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The installation, strategically placed at the festival's entrance, offers an immersive and exhilarating welcome to the audience. Its form enhances the dynamic essence of electronic music and cohesively aligns with the overall system.

Brand Identity, Motion

05

Graphis New Talent 2023, Silver Award

Idea Lab

Brand Identity 3D Motion Graphics Generative Design Book Design

03

Info

Publication

Kraftwerk: Robotic Rhythms

New Media Caucus

Go Back

Go Back

This motion graphic project elevates the Eternity Music Festival brand into a multimedia experience, extending beyond print-based brand identity to immerse the audience in the spiritual journey and atmosphere the event aims to create. The animation prominently features topographic landscapes as the main element, combined with metallic materials, to represent the concept of the Eternity Music Festival, which harmoniously blends the natural environment with electronic music.

Given the natural environment of the location, all tickets will be issued digitally. The loading page pattern is generated in p5.js.

Eternity Music Fest

New Media Caucus

Eternity Conceptual Teaser

Works

White Sands National Park, New Mexico—This motion highlights the 2022 location and captures its distinctive atmosphere.

Kraftwerk: Robotic Rhythms

Next Project

Next Project

02

Process

Recognition

Exhibition Identity

Idea Lab

Info

Cocoon/Overload

Brand Identity, Motion

The catalog book showcases 30 top electronic artists from 2022, celebrating their music and artistic vision.

Landing Page

04

Works

(secret) Afterlife of My Old Phone

Info

Info

Info

Info

Works

Works

Works

02

Eternity Music Fest

Brand Identity, Motion

Brand Identity, Motion

Eternity Music Fest

Eternity Music Fest

02

Info

Info

Info

Info

Works

Works

Works

Idea Lab

Idea Lab

Idea Lab

Idea Lab

Book Design

05

05

Book Design

(secret) Afterlife of My Old Phone

Afterlife

(secret) Afterlife of My Old Phone

AfterlifeIdea Lab

Idea Lab

Idea Lab

Idea Lab

Kraftwerk: Robotic Rhythms

Kraftwerk: Robotic Rhythms

Kraftwerk: Robotic Rhythms

03

Exhibition Identity

Exhibition Identity

03

Font Design

New Jenson

New Jenson

06

06

Font Design

New Jenson

New JensonNew Media Caucus

01

New Media Caucus

New Media Caucus

New Media Caucus

01

Brand Identity, Motion

Brand Identity, Motion

Book Design, Installation

04

04

Cocoon/Overload

Cocoon/Overload

Cocoon/Overload

Cocoon/Overload

Book Design, Installation

Publication, Installation