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New Media Caucus
Cocoon/Overload
The website serves as the primary platform for communication and archiving, open to everyone. I introduced a new category page to help visitors explore the diverse genres within the expansive realm of new media art.
Landing PageInfo
Brand Identity, Motion
Eternity Music FestNext Project
Next Project
The logo, inspired by the programming language's double slash "//" for comments, symbolizes NMC's goal of fostering communication. Its design, resembling a doorway, unfolds in animation as an invitation to explore new possibilities, embodying the spirit of NMC's tagline.
New Media Caucus
InfoInfo
Info
Info
Works
Works
Works
02
Eternity Music Fest
Eternity Music FestBrand Identity, Motion
Brand Identity, Motion
Eternity Music Fest
Eternity Music Fest02
InfoInfo
Info
Info
Works
Works
Works
Idea LabIdea Lab
Idea Lab
Idea Lab
Book Design
05
05
Book Design
(secret) Afterlife of My Old Phone
Afterlife(secret) Afterlife of My Old Phone
AfterlifeIdea LabIdea Lab
Idea Lab
Idea Lab
Kraftwerk: Robotic Rhythms
Kraftwerk: Robotic RhythmsKraftwerk: Robotic Rhythms
Kraftwerk: Robotic Rhythms03
Exhibition Identity
Exhibition Identity
03
Font Design
New Jenson
New Jenson06
06
Font Design
New Jenson
New JensonNew Media Caucus01
New Media Caucus
New Media Caucus
New Media Caucus01
Brand Identity, Motion
Brand Identity, Motion
Book Design, Installation
04
04
Cocoon/Overload
Cocoon/OverloadCocoon/Overload
Cocoon/OverloadBook Design, Installation
Publication
Publication, Installation
Mobile App—Designed for easy access to exhibition and event information, as well as ticket purchase and digital ticket access.
Platinum Originality 2023, Finalist Award
Eternity Music Fest
Event Posters
New Media Caucus is an international non-profit association formed to promote the development and understanding of new media art. Through my research, I uncovered a general lack of clarity surrounding new media art, with many finding it vague and even intimidating to define. This insight revealed a unique opportunity, guiding the direction of the rebranding. The aim of the New Media Caucus rebranding thus became to broaden NMC's reach, transforming it into a more inclusive community beyond just a network for industry professionals. It encourages the discovery and understanding of new media art in hopes of bringing it into the public eye and sparking discussion and advancement in this field.
Exhibition Identity
Social Media—The IG account is dedicated to promoting artists and their works, along with broadcasting event announcements.
Kraftwerk: Robotic Rhythms
01
Brand Identity, Motion
The motion montage showcases the application of the brand system across various media, particularly digital media. Its aim is to enhance public awareness of the New Media Caucus and the field of new media art through screen-based platforms.
Works
Info
Promax Spark Award 2023, Finalist
Works
Idea Lab
03
02
Graphis New Talent 2023, Platinum Award
05
© 2023 Harper Chen.
Idea Lab
(secret) Afterlife of My Old Phone
Recognition
Young Ones ADC 2023, Merit Award
Identity Posters
Brand Identity, Motion
Educational Posters
04