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New Media Caucus

Cocoon/Overload

The website serves as the primary platform for communication and archiving, open to everyone. I introduced a new category page to help visitors explore the diverse genres within the expansive realm of new media art.

Landing Page

Info

Brand Identity, Motion

Eternity Music Fest

Next Project

Next Project

The logo, inspired by the programming language's double slash "//" for comments, symbolizes NMC's goal of fostering communication. Its design, resembling a doorway, unfolds in animation as an invitation to explore new possibilities, embodying the spirit of NMC's tagline.

New Media Caucus

Info

Info

Info

Info

Works

Works

Works

02

Eternity Music Fest

Eternity Music Fest

Brand Identity, Motion

Brand Identity, Motion

Eternity Music Fest

Eternity Music Fest

02

Info

Info

Info

Info

Works

Works

Works

Idea Lab

Idea Lab

Idea Lab

Idea Lab

Book Design

05

05

Book Design

(secret) Afterlife of My Old Phone

Afterlife

(secret) Afterlife of My Old Phone

AfterlifeIdea Lab

Idea Lab

Idea Lab

Idea Lab

Kraftwerk: Robotic Rhythms

Kraftwerk: Robotic Rhythms

Kraftwerk: Robotic Rhythms

Kraftwerk: Robotic Rhythms

03

Exhibition Identity

Exhibition Identity

03

Font Design

New Jenson

New Jenson

06

06

Font Design

New Jenson

New JensonNew Media Caucus

01

New Media Caucus

New Media Caucus

New Media Caucus

01

Brand Identity, Motion

Brand Identity, Motion

Book Design, Installation

04

04

Cocoon/Overload

Cocoon/Overload

Cocoon/Overload

Cocoon/Overload

Book Design, Installation

Publication

Publication, Installation

Mobile App—Designed for easy access to exhibition and event information, as well as ticket purchase and digital ticket access.

Platinum Originality 2023, Finalist Award

Eternity Music Fest

Event Posters

New Media Caucus is an international non-profit association formed to promote the development and understanding of new media art. Through my research, I uncovered a general lack of clarity surrounding new media art, with many finding it vague and even intimidating to define. This insight revealed a unique opportunity, guiding the direction of the rebranding. The aim of the New Media Caucus rebranding thus became to broaden NMC's reach, transforming it into a more inclusive community beyond just a network for industry professionals. It encourages the discovery and understanding of new media art in hopes of bringing it into the public eye and sparking discussion and advancement in this field.

Exhibition Identity

Social Media—The IG account is dedicated to promoting artists and their works, along with broadcasting event announcements.

Kraftwerk: Robotic Rhythms

01

Brand Identity, Motion

The motion montage showcases the application of the brand system across various media, particularly digital media. Its aim is to enhance public awareness of the New Media Caucus and the field of new media art through screen-based platforms.

Works

Info

Promax Spark Award 2023, Finalist

Works

Idea Lab

03

02

Graphis New Talent 2023, Platinum Award

05

© 2023 Harper Chen.

Idea Lab

(secret) Afterlife of My Old Phone

Recognition

Young Ones ADC 2023, Merit Award

Identity Posters

Brand Identity, Motion

Educational Posters

04